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Home > Web Development > Ecommerce
Ecommerce
Ecommerce that Makes Sense[Oct. 30, 2004] The merits of ready-made and custom solutions to set up ecommerce on your site. By Barry Harrison
New Pay-Pal Checkout Process[Aug. 6, 2004] Ecommerce - NEW PayPal Checkout Process makes Online Shopping easier By Web SiteHost Directory.Com
Choosing A Domain Host[Jun. 18, 2004] choosing the right web hosting company can sometimes be a
daunting task. By Rosanne Dobbins
Give Away Gross For Increased Profits[Oct. 18, 2003] Savvy business people fully understand the benefits of paying others generously for selling their products. New and/or small businesses may not have considered increasing profits in the manner suggested here. By Bob McElwain
Expand Your Business To The Web?[Oct. 17, 2003] Makes a strong pitch that the only valid reason for creating a web site to support your business is to increase profits. To do so for any other reason can lead to disaster. By Bob McElwain
It Takes A Lot Of Hits![Oct. 16, 2003] While two sales on a hundred hits means a 2% conversion ratio, considered good by many, it may not mean much to you. Unless you are generating lots of hits, you may be forced to rely upon your judgement, rather than numbers. By Bob McElwain
Are Mini-Sites The Answer?[Oct. 15, 2003] Maybe. Some are having great success with them. But many are not. They come in different flavors, so there is choice. After exploring these differences, you may find one that will work well for you. The key is in getting a fix on an appropriate product, then marketing the site without breaking your piggy bank. By Bob McElwain
The Playing Field Is Tilting[Oct. 13, 2003] The playing field which is the Web was never really level. But now the tilt is more pronounced, and likely to increase. We can still win, but we must position ourselves properly to do so. By Bob McElwain
So You've Got A New Product[Oct. 1, 2003] Many turn to the Web in hopes of successfully marketing a new product. While there are many millions of potential buyers, this approach is almost certain to fail. But here's a way that may work for you. Think in terms of distribution rather than sales. By Bob McElwain
The Learning Game And How To Win It[Jul. 18, 2003] At the mere mention of learning much of anything, many flee quickly. This need not happen. There are simple ways of learning that you may even come to enjoy. Certainly you can make it easier to learn what is needed to grow a successful business. By Bob McElwain
10 reasons why you'll try online banking[Jul. 18, 2003] Ten years ago, online banking was causing paranoia in the banking industry. Brick-and-mortar bank branches were doomed; so many people banking online would make them obsolete, many thought.
Building Consumer Confidence[Jul. 5, 2003] An online business is at a great disadvantage compared to one offline. It lacks a visible physical structure and there is no way to examine the inventory with ones fingertips. Can this be overcome? By Bob McElwain
Does Your Site Tell The Truth?[Jun. 27, 2003] Good advertising copy sells. But it must be good. If yours is not, consider an alternative: Tell the truth. By Bob McElwain
Most Online Businesses Do Not Offer What Consumers Demand[Jun. 20, 2003] Sure, there's lots of stuff for sale on the Web. And a consumer who knows exactly what they need and where to find it, may find buying on the Web convenient. But for the vast majority of consumers, the Web is too difficult to use. For one thing, required information is not available. By Bob McElwain
The difference between success and failure[Jun. 16, 2003] E commerce can save time and money in many ways. Records can be managed more easily using appropriate computer programs; the need for paper can be reduced, and the amount of physical storage space can be minimized.
Have You Got A Plan?[May 29, 2003] Success seldom drops in announced. And while good luck and hard work can help, you'll get further faster with a bit of planning. What's more, it will keep you on track when things go awry. By Bob McElwain
Should I sell a product or service online?[May 21, 2003] One of the first things you will have to decide when setting up an Internet business is whether you want to sell a product or a service, both of which have their advantages and disadvantages.
8 ways to close online sales[May 12, 2003] Your online store is up and running, and sales are starting to roll in. Now is the time to step back and make sure you avoid a common pitfall for online merchants — abandoned shopping carts.
Is your business right for e-commerce?[May 5, 2003] Selling products and services online sometimes is as simple as using common sense. Click through some of the most popular Web sites and you'll quickly discern that books and music must be conducive to an online business.
Productivity And Your Business[May 3, 2003] Productivity means different things to different people. When big business uses the term, it often means laying people off and cutting down on their offerings. The customers they lose in the process can be the basis for your successful business. Particularly if you define productivity as a small business should. By Bob McElwain
Answer Up Right Now![Apr. 30, 2003] For several years it has been clear that customer support is a fundamental factor in producing financial success. Why then do so many go to extreme lengths to avoid providing it? Particularly when it is a strategy that leads only to failure? By Bob McElwain
How Well Do You Know Your Perfect Customer?[Apr. 27, 2003] If you're just getting started, you won't get far without knowing precisely who your Perfect Customer is. If you have been selling for a while, now may be a great time to refresh your definition. Here are some suggestions. "I Don't Wanna" - We all face chores we choose to avoid. Ignoring fallen leaves in the garden is one thing. Ignoring reasons for inadequate sales on a website is quite another. By Bob McElwain
Customer Personality Types: Does It Matter?[Apr. 7, 2003] Marketers are fond of defining prospects as to personality types. And many such definitions are available. You may find one that suits your needs. However, the better plan may be to ignore such definitions, and provide all that anybody might need to make the buy decision. By Bob McElwain
Does Anybody Want What Your Selling?[Mar. 22, 2003] Many new to the Web and/or to marketing make a fundamental mistake in mixing "needs" and "wants." The easiest product to sell is one people want. Selling what is needed requires one to first convince people they want what is offered. This is a task best left to experts. By Bob McElwain
Are You In The Junk Business?[Mar. 22, 2003] Your web-based business is not much different from offline mail order businesses. And the conviction of many is that mail order products are junk. Your visitors tend to think your web-based business is also a rip. How do you beat this? By Bob McElwain
5 steps to taking credit cards online[Mar. 15, 2003] Accepting credit cards online is imperative for successful e-commerce. It makes it easy for customers to purchase from you, encourages impulse buying, reinforces your company's professionalism and increases your chance of closing a sale.
Can A Single Product Site Make It?[Feb. 23, 2003] While there are exceptions, a site which sells only one product is unlikely to produce a livable income. Why? Because it costs a good deal to generate a sale, and all such costs must be deducted from the net. The better plan is to distribute this cost over many sales of related products. By Bob McElwain
10 ideas for starting home-based business[Feb. 15, 2003] Ready to join the pajama set — that is, the millions of people who run businesses out of their homes and can work in their pajamas until noon or later if they feel like it?
Is your service business e-commerce friendly?[Jan. 25, 2003] No doubt about it. The Web is a perfect tool for some service businesses to sell all or part of their offerings. For others, because of what they sell, it doesn't work at all.
Fear Can Destroy Your Business[Jan. 22, 2003] To the living things about you, growth is essential to survival. When growth ceases, decline begins. Your business faces this same reality. It must either continue to grow, else begin to wither and ultimately die. By Bob McElwain
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