How To Create An E-book & Drive Massive Traffic To Your Site By Giving It Away...
By Shelley Lowery
Posted Wednesday, January 12, 2005
E-books or Electronic books are self-contained "executable" files of HTML. This HTML may be a web site you've created or HTML you've specifically prepared to be compiled into a downloadable .exe file for distribution. When downloaded, this file will self install on your clients desktop.
E-books are completely interactive with the Internet and can contain live links, graphics, forms, JavaScript, embedded video, can be protected via password/userid, search capabilities and more. This self-contained executable file can be distributed in a number of ways; CD, floppy disk, download, etc.
All e-book compilation software is not created equal. Make sure you review its capabilities before your purchase.
E-books can provide the Internet marketer one of the best promotional tools online. With its vast variety of uses, just one quality e-book development and distribution can produce an on going promotional tool that will work 24 hours a day, seven days a week and multiply itself by leaps and bounds. Your e-book can literally be viewed by millions simply by giving it away...
Suggested Uses:
- Marketing - Provide your sales network with your complete sales presentation to freely distribute with their ID to track sales.
- Promotion - Provide valuable information on a specific subject to bring traffic to your site.
- E-zine Archives - E-zine publishers can provide their publication archives to enable subscribers to read back issues on their desktop, visit your web site, subscribe, submit ads, etc.
- Catalogs - Provide a desktop catalog for you customers to view on their desktop. You can even provide a form to accept orders right through your e-book.
- How To Manuals - Provide your affiliates with a complete "how to" manual for marketing, advertising and promoting your products.
- Electronic Books - Writers can offer their books in an electronic version.
- Web Site - Create an electronic version of your web site to place on disk and be viewed on your clients desktop.
- Instructional - Provide an electronic training manual.
Creating an e-book is just like creating a web site. Simply create your HTML pages just like you would for your web site. Make sure you select a good software package that allows you to include hyperlinks, graphics, search, forms, etc. Keep in mind, the more professional, content rich your e-book, the more exposure it will receive.
There are several software packages available online to assist you in compiling your e-book. Prices range from $149 -- $189.
Hyper Maker HTML (http://www.bersoft.com/) NeoBook (http://www.neosoftware.com/ InfoCourier (http://www.smartcode.com/) WebCompiler (http://www.webcompiler.com/)
For massive exposure, select a subject with a broad appeal. If your sites focus is on web site traffic, consider creating an e-book on generating traffic. I.E. "A complete "how to" guide to generating massive traffic to your site". Include several references to your site throughout your e-book such as; "For even more great traffic generating tips, visit "Traffic Tips" Your complete source for generating massive traffic to your web site. (http://www.yoursite.com)" or "Winning awards can dramatically increase traffic to your site. For a complete listing of award sites, visit "Traffic Tips Award Sites" (http://www.yoursite.com/awardsites).
Tips for creating your e-book:
-Create a directory on your computer to include ALL the files for your E-book. These files will include HTML, graphics, backgrounds, etc.
-E-books should contain mainly text. Try to limit your banners to one per page. To keep your file size down, you may want to use only non-animated banners.
-E-books are generally formatted at a small screen resolution so make sure your pages are viewable through any screen size.
-Include good navigational links throughout your pages.
-Use spell check to search for any possible spelling errors.
For massive distribution, make sure you include a short paragraph on your main page in regard to your copyrights and distribution. I.E., This E-book may be freely distributed.
Sample Example of Distribution:
10 of your visitors download your e-book. Your 10 visitors each give away 10 e-books - 100 Those 100 each give away 10 e-books - 1000 Those 1000 each give away 10 e-books - 10,000 Those 10,000 each give away 10 e-books - 100,000 Those 100,000 each give away 10 e-books - 1,000,000
This is just a small example of how powerful your free e-book can be...
About the Author
Shelley Lowery is the moderator of Article Announce Writer and Publisher Exchange - An article announcement list providing free content to hundreds of ezines, newsletters, magazines and web sites. Writers announce your articles free. Subscribe: mailto:article_announce-subscribe@egroups.com (http://www.web-source.net/articlesub.htm)
