I've Started My Own Online Businesss...Now What?

By Sonia Colon
Posted Sunday, December 19, 2004

People ask me this question all the time! The "Now What" part is what grabbed my attention. There is so much more than just having an online presence. Just because you have a web site does not mean your work is done. You need to constantly promote, promote, and promote.

Is like that old saying "opportunity will not coming knocking at your door, you need to look for it". The same thing basically applies to your online presence success. You need to practically advertise your online business every day. It is well known that it will take at least seven visits to your site by the same visitor to perhaps make a sale. Ask yourself these questions:

*What are you doing to keep that visitor coming back?

*Why should someone spend their hard earned money on your product?
- Do you offer great customer service?
- Do you offer discounts and or specials?

*What makes your products unique?

*When you do have an order, do you follow up?

*Do you have a testimonial page on your site?

*Do you offer a money back guarantee?

*Is it safe to order at your site?

*Is your site pleasant to visit? In other words, do the colors compliment each other?

*Is your site easy to navigate?

*Do your images download fast? This makes a big difference on whether your visitors will stay, let alone return!

Answer these questions and you'll be surprised with the results. If you've answered YES to all of them, congratulations you're on the right track. Keep in mind that you need to constantly advertise both online and off to get the word out about your online business. Also, having your own EZINE is a great marketing tool. Work on it and see for yourself. If you tackle these small but very important areas of your online business, you should have a better chance to keeping your visitors coming back and turning them into potential customers, which translate into SUCCESS!

About the Author
Sonia Colon owns and operates Jimson Products. An affordable online specialty gift store. She has been an online business entrepreneur for 7 years. Sonia Colon is author/publisher of "My Jimson Products Ezine' that provide powerful marketing concepts and much more! Visit her site at: (http://www.jimsonproducts.com) She is also an ebay member at: (http://members.eaby.com/aboutme/jammi91/)