I'm Subscribing, Not Buying Don't Make It Personal

By Robert Wardrick
Posted Saturday, January 15, 2005

If I'm subscribing to your ezine or newsletter online my email-address should be sufficient. So why do you require* my full name/address/birth date/annual-income/etc? You post a Privacy Statement on your website, but where is my privacy?

Next, I get email from you with a heading "Hello John" but I'm Robert so this must be SPAM, I then hit delete or reply with "Unsubscribe" in the subject-line.

Asking prospects for persoanl histories is call gathering demographics, it can also be turn-off from subscribing.

If I'm buying products or services on your site, then I'm willing to type in the minimum information to satisfy my credit cards status.

Now, what's your incentive for my repeat business?

About the Author
Robert Wardrick is founder of (http://capcitymall.com) Happy Holidays...Shop Early "One-Stop Fun Shopping & $avings from Home" tm mailto:custserv@capcitymall.com