Using Multiple Ebook Formats To Build Your Brand

By Monique Harris
Posted Wednesday, January 12, 2005

* Amazon.com's e-bookstore distributes titles that can be read with the Microsoft Reader.

* BarnesAndNoble.com carries titles for the Microsoft Reader, RCA REB 1100, and the Glassbook Reader.

* eBookCity utilizes their proprietary Versaware system.

* Booklocker's titles are mainly in Acrobat, with a few HTML titles.

How can you use this to your advantage? By adapting your ebook to each of these formats you stand a better chance of influencing potential readers to purchase your title.

Remember, while a reader may not visit your site on a regular basis, they will typically visit your colleagues, competitors, or industry sites. Get your title featured in all potential sales venues - no matter what format the ebook is sold in - and you'll reach them more frequently.

Cost to transform each book is minimal, because you only have to convert a title to a specific format one time. There are no physical distribution costs. And what you reap in overall exposure, as well as additional sales can be tremendous.

About the Author
Monique Harris is the editor/publisher of "Digital Publishing & Promotion," a twice-weekly Webzine for authors, publishers and promoters who wish to sell more books - (print and electronic) - online. Visit her site at .