A short guide to better Google ranking!

By Gunnar Berglund
Posted Monday, June 28, 2004

A short list of what is least to most important.

Internal link text 10 point
Title: 10 point
The domain name: 7 point
H1-H2 text: 5 point
The first word in one sentence: 5 point
The path or filename: 4 point
an adjacent keyword (multi keywords): 4 point
The beginning of a sentence: point
Bold or italics textual: 1 point (textual or (textual)
Use in textual: 1 point
Alt tag: 0.5 point
Meta description: 0.5 point
Meta keywords: 0.05 point

Make many separate pages with text-content
One "sitemap" that links to all pages on the site, one that
is searchengine friendly for both people and robots.
An optimiz title and "H1" text can take you a long way
without optimization.

The less the page is weighing in bytes, the more Google
will like it. Use stylesheets instead of font tags,
and put your javascripts in external files.

Links
The external link's text is important, but is often very
difficult to check..
To have The Google Toolbar installed will help you a lot.
Page rank is important, but like the rest of the "SEO"
process is important, it is not a magic wand taking you to
the top like a rocket.

Page rank should be a secondary priority when asking for,
or accepting reciprocal links.
A reciprocal link with a "PR" higher than yours give you a
higher "PR", but even links from lower ranked sites count.

Use (www.alltheweb.com) to see ALL incoming links
disregarding their ranking.
(Type all.link:(http://www.domain.com) )

Other searches: "link:(www.domain.com) " "allinurl:(www.domain.
com) " "allinanchor: word or phrase"
Bigger sites with lots of pages and a correct "site map"
have advantages in their size thru their internal links
according to the "bigger being the better" principle. More
unique pages that each can be optimized with individual
phrases. (Perhaps that´s why we write all these articles
about "SEO")
Every page should be seen as a search engine optimation.

To read more about linking, download the book
powerlinkingreport here:
(http://www.emarketingprofit.com/powerlinkingreport.zip)

Google doesn´t always use the page that you optimized, it
uses the index page which is the page with the highest "PR".

PageRank is no miracle by itself and a page with lower "PR"
can get higher in searches.

There is a very powerful software called RankingPower
you can read more about it here:
(http://www.emarketingprofit.com/rankingpower.html)

Google have two different robots, that is sends (crawling).
One is called Freshbot and the other
Deepbot Fresh has IP 64..... and Deepbot 216.... I have
seen Freshbot acting more like Deepbot lately. Freshbot
capture new pages and update your ranking, Deepbot usually
goes thru your site very carefully for a couple of days and
suddenly it disappear
.
It is the result from these "crawls" that use to result in
Google´s monthly updates.
But there are ideas that Google uses Freshbot´s results
more aggressively to present placements
and results.

Google update its main index once every month.

The process of update before the result reaches the main
data bank can be seen on www2 and www3 and you can find
lots of googledance tools on the web, one place is here:
(http://www.free-webmaster-tools.com/google_dance_tool.htm)

Google Dance is the the time that Google is updating their
main database and you find rankings
"dancing" up and down, being mixed, finally everything
become stabilised and your rank has
hopefully gone up.

Just a few months ago it would take days for a index to be
filtered thru the databases (the different Google servers)
before the results could be seen on Google´s main site,but
the last updates have run very fast.

It still takes up to 3 days before Pagerank and
search-results are stabile.

The indexes on Yahoo are dragging a bit, and the AOL
indexes are dragging even more behind Google. ( As you
guessed, they take their results from Google )

It still takes quite long time before your optimizations
start working, you have to be patient.

To achieve direct visibility, the only choice is Pay Per
Click (AdWords or Overture)
or quick inclusion (All The Web/Lycos) cost between $0.05
/click and $100 / year.

Optimize your robots.txt file so your image / cgi-folders
won´t be spidered, use the option noindex as option for
that you don´t want indexed see the robots.txt tutor on:
(http://www.emarketingprofit.com/webmastertools/robots_tutor).
html

There is no point in adding as many keywords you can think
of.

Remember Google need some time to index your entire
site, if there are many pages and a lot of links.

The rules / conditions described are subject to change
and are not guaranteed to be correct at all times.

About the Author
Gunnar Berglund
Who is using the techniques described
has been a "internet- hardworker"
for the last three years
He publishes The meonit Gazette
(http://gazette.meonit.com)
and also runs
(http://www.emarketingprofit.com)
(http://www.meonit.com)
(http://www.global-prepaid-cards.com)