Creating Keyword Specific Doorway Pages - A Step By Step Guide
By Shelley Lowery
Posted Thursday, July 1, 2004
If you're doing business on the Internet then you know the
importance of ranking high in the Search Engines. The
competition is fierce, but it can be done. What I am about
to reveal to you will increase your traffic immensely, but
it must be done correctly. The goal is to create powerful
doorway pages that not only rank high in the Search Engines,
but are Search Engine friendly and provide some valuable
content for your visitors.
What is a doorway page anyway? A doorway page is a webpage
specifically designed to rank high in the Search Engines
for a specific keyword or keyword phrase. Not just a blank
page with a link that redirects to your main page, but a
powerful, content rich page packed with your keywords.
First of all, select three of the most specific keyword
phrases that best describe your website. If your website
is about dog grooming, then your keyword phrases might be:
dog grooming, pet care, pet groomers. Place these keyword
phrases, separated with a comma, in your KEYWORD meta tags
between the HEADING tags of your HTML.
(Notice: Some of the opening and closing brackets < > have
been left off some of the examples below to enable you
to view the code.)
Example:
Next, write a descriptive sentence about your website packed
with your keywords for your DESCRIPTION Meta tag.
Example:
Write a descriptive TITLE for your page that includes your
KEYWORDS.
Your doorway page should load very quickly, so keep your
graphics to a minimum. Make sure you don't include any
banners and place your main logo at the top of your page,
linked to your main page. Place your keywords within the
image tag using the ALT tag. Below your logo, include
an intriguing sentence and link it to your main page.
Example:
IMG SRC="mainlogo.gif" WIDTH="300" HEIGHT="60" ALT="dog
grooming,pet care,dog groomers" BORDER="0"
For More Professional Dog Grooming Tips, Click Here
In addition to placing your keywords in your Meta tags
Title, and Image tag, you can also use the Comment tag.
Comment tags can be used throughout your page to organize
your content and make updating easier. They also provide
another great way to place your KEYWORDS. They won't be
visible on your webpage, just in the HTML.
Example:
!--Begin Dog Grooming Navigation--
!--End Dog Groomer Navigation--
The key to creating powerful, keyword rich, Search Engine
friendly doorway pages is to provide some valuable content.
In the body of your webpage, provide your visitors with
a free 250 - 300 word article or report loaded with your
keywords every couple of sentences.
Example:
Dog Grooming Tips From The Top Professional Dog Groomers
If you're not comfortable writing your own reports, you can
find over 1,000 free reports here:
(http://www.web-source.net/content.htm)
Here's the basic HTML outline for your doorway page:
HTML
HEADING
META name="KEYWORDS" content="dog grooming, pet care, pet
groomers"
META name="DESCRIPTION" content="The Dog Groomers Salon:
Dog Grooming Tips From Top Professional Pet Groomers"
TITLE The Dog Groomers Salon: Dog Grooming Tips From Top
Professional Pet Groomers
/TITLE
/HEADING
BODY
!--Begin Dog Grooming Navigation--
IMG SRC="mainlogo.gif" WIDTH="300" HEIGHT="60" ALT="dog
grooming,pet care,dog groomers" BORDER="0"
For More Professional Dog Grooming Tips, Click Here
!--End Dog Groomer Navigation--
Dog Grooming Tips From The Top Professional Dog Groomers
/BODY
/HTML
After you've created your doorway page, save your page
using one of your keywords.
Example:
dog_grooming.html
If you're creating many pages, simply add a number to the
end of your page.
Example:
dog_grooming_1.html
dog_grooming_2.html
pet_grooming_1.html
pet_grooming_2.html
dog_groomer_1.html
dog_groomer_2.html
When you're ready to submit your pages to the Search
Engines, submit only one page each day. If you've created
several pages you'd like to submit, you may want to
create an additional page that contains links to each of
your doorway pages. That way, you can submit just your
links page and let the Search Engines crawl the rest of
your links.
Creating doorway pages is a powerful way to increase your
website traffic, but don't stop at just one. Imagine how
much traffic you'd receive with 100 keyword packed,
doorway pages all pointing to your website...
About the Author
Shelley Lowery is the Webmaster of Web-Source.net -
A complete resource portal for the Internet entrepreneur.
The site assists the entrepreneur in developing a serious
Web presence by providing a wealth of free information,
resources, tools and content.
(http://www.web-source.net)
