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Part 2-Using Keywords in the Body

By Janet L. Hall
Posted Wednesday, June 30, 2004

All HTML code in this article is placed inside ( ). I've done
this because some people receive their email as HTML and
they might have problems receiving or viewing without the
( ). You WILL NOT put YOUR code in ( ).

Image TAGS are a great place to “plug” in some of your
keywords but be careful not to use too many images on your
pages. Why? Too many images can slow the loading
process of your page to appear. Your visitors don’t want to
wait, and WON’T, if you have packed too many images onto
a page. They will move onto your competitors, getting
what they came looking for, information, and NOT images.

I use FrontPage to create my pages on my web site;
however, FrontPage DOESN’T automatically include all the
information you should have in your Image TAGS that will
aid in a quicker loading time. Nor does it place YOUR
keywords in your Image TAGS. You have to take the extra
steps to insert them.

Let’s look at what a basic Image TAG looks like behind the
scenes in HTML:


NOTE: .imagetype is the format, such as .jpg, .gif, or .tif that
the image was saved as. These are the abbreviations for
compression formats for graphics that help make the small
file size. .jpg is good to use for photos or graphics without
text, and a .gif is wonderful to use for a tape or book cover
that has text, such as the title, that you want your visitors to
be able to read.

Your images are placed in a folder or directory in FrontPage,
usually called Images; although I renamed mine PICS. You
should also name your folder or directory on your web host
the SAME. This consistent naming of folders will help save
a lot of time and hassles.

So now I have another element in my code. It looks like this:


Continuing From Last Time:
5. Naming your Images: Search engines could care less
what you name your images, they can't read them.
6. BUT they can read an ALT TAG, a place where you can
insert a description for that image or your keywords. This
will also allow visitors that have images turned off, to read
what the image is that they can’t see when the page is
loading. Go to (
and place your mouse pointer over the image of me. A
small yellow box will appear with text. This is what I
typed into my ALT TAG for that image.

Including the Alt TAG your Image TAG will look like this:

eyword or description of image”>)

Here is an example of one of mine:
ALT="professional organizer, janet l hall, get rid of clutter" img
border="0" width="150" height="138" align="left">)

7. Background Images: Does it really matter if your page
has a background color? It’s probably better not to have
one. Or how about those sites that have not only color
but also images included in the background, and images
on the page? Talk about slow load time for the visitor!!

The best advice is to keep your web pages simple. If it's not
needed or is slowing the load time of your page, get rid of it!

Height, width, and alignment TAGS should also be included
in your Image TAGS. You can read about those in our
guest article below.

Editors NOTE: In the examples above, anything typed in
lower case should be replaced with YOUR information and
YOUR keywords. In the examples above the TAGS
have been typed in UPPER CASE; however, this is not
necessary when entering this information onto your web
page. All brackets and other symbols need to be typed in as
presented in the above examples EXCEPT for the ( ).

Copyright 2001 by OverHall Consulting
P.O. Box 263, Port Republic, MD 20676
All Rights Reserved. Permission is granted to reproduce, copy, or distribute so
long as article is kept intact, this copyright notice and full information about
contacting the author is attached.

About the Author
The Organizing Wizard, Janet L. Hall, is a Professional
Organizer, Speaker, and Author. She is the owner of
OverHall Consulting, and Organizing By Phone. Subscribe to
her FREE organizing newsletter at
( or visit
her web site at (


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