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Increase Sales with Action Words

By Leva Duell
Posted Thursday, October 7, 2004

A call to action such as "call now," "order now," and "click here" can dramatically increase your sales both online and offline. Motivate readers to do what you want them to do with action verbs. Give precise instructions. Tell them exactly what to do. Give them a direct order. Add an incentive or benefit to your order.

Here are examples of action words you can use on your Web site, in your email, and in other marketing materials.

Call to Action

- Pick up your phone right now and call our toll-free number at 1-800-444-1234.
- Order NOW before all copies of this limited edition are taken! 1-800-444-1234.
- Click here to instantly order this course.
- Ten ways to increase your Web sales immediately. Sign up now to get this $29 value free!
- Increase your Web site traffic by 300 percent! Click here to find out how!
- Browse our recommended Web design resources! Click here.
- Bookmark this Web site now!

Here's other information you may consider posting on your Web site or in your ezine.

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- Enter your email address here, and we'll keep you posted about new Web design services, products, and resources.
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A "Call to Action" is one of many strategies successful copywriters use. This proven copywriting technique can substantially increase your sales ... so start using action verbs on your Web site and in all your sales materials!

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