Optimized Web Page Template

By Case Stevens
Posted Monday, June 21, 2004

I want to give you a free web page template that will be
search engine friendly. Why?

Well, I assume you want your web page to come up as high as
possible in search engines because that generates free
traffic.

On the other hand, your page has to deliver value to your
visitors. Most people on the web are not searching to buy
something. They're surfing the web to find information to
solve a problem or fill their needs. If your page delivers
that, they'll be back.

Fortunately that is exactly what search engines want you to
do.
Their job is to present the best web pages possible to any
search action. How do they do that?

Well, to be honest: I don't know! The only people who do
know are the developers of search engine software. And there
are a lot of experts on the web who try to find out how they
do it. But that's a full time job and I don't have time for
that.

The only thing I know is that search engines can't see what
we see on a web page. Just go to any page and click 'View
Source' in the menu of your browser. That's how they see a
page. They spider it, analyze it and perform some
arithmetics with it, way beyond my comprehension.
But they can't read images or graphics or flash and they
(still) have a lot of troubles with Javascript, dynamic
generated pages, fancy menus and frames.
Their software only does exactly what it is programmed to
do. With millions and millions of pages on the web, they
can't solve every possible situation. It's just a general
approach.

So, if you make it easy for the engine software to spider
and interpret your web pages, there's a big chance you come
up high in their rankings. At least you have a big
advantage.
That's why I always use a simple HTML-editor. It does
exactly what I put into my pages and it doesn't include
extra coding. Right now I'm using AceHTML Freeware, but I
also like Arachnophilia a lot.

If the above is true, and I think it is, then your pages
have to be as simple as possible. It should be a clean
mixture between text and HTML tags, with lots of text and as
few tags as possible.

Still, you have to include some techniques to satisfy the
search engine software. There are a few point you have to
keep in mind:

1. the name of a web page should always be the main keyword
of that page; don't mix keywords; instead write seperate
pages for each keyword and link them;
2. always include the main keyword in the Title-tag; keep
the Title limited to 7 or 8 words;
3. always include the Description and Keyword tags and use
your main keyword here; although these tags are less and
less important at the time of writing this article, you'll
never know if that's going to change in future;
4. always use one H tag and include your main keyword in it;
5. always use one IMG tag and include your keyword in the
ALT variable;
6. put your navigation and menu on the right side, so your
text is investigated first;
7. try to use your main keyword in an anchor (A) text; I use
a link at the bottom of every page to the top;
8. use your main keyword at the very beginning and at the
end of your text; include some variatons like plurals; don't
overdue this!

An excellent way to test if your web page is well designed
is to use a free software program that analyzes your page.
You can find this little gem at (http://www.analog.com/)

These are the main elements to create a good web page.
If you click the link below you will see a page that
contains this article and some extra comments. You can save
that page (in the menu of your browser click 'Save As' and
save it on your hard disk. Use the page as a template. Of
course you have to include your own graphics, but don't
overdo that.

Click to save the free web page template.

Also read about The Global Concept of Web Development and
Search Engine Positioning Secrets in my articles section at
(http://www.anownsite.com/articles/).

Wish you success.
Case Stevens

About the Author
Case Stevens is experimenting with different marketing techniques, websites, traffic and lead generation. He publishes his experiences in a newsletter called Affordable Online Strategies, featuring understandable, successful low cost Internet marketing techniques, ideas and strategies, articles, news, tips & tricks and interesting (free) downloads. An Excellent Webmastertools Kit is Included! Subscribe at (http://www.anownsite.com/newsletter/)