"A Simple Guide to Analyzing All Those Web Traffic Ideas - Part 1"

By Gary Simpson
Posted Friday, June 18, 2004

There will be a lot of people unhappy about what I am going to reveal in this article. However, I think it is time somebody spoke out about what is happening on this wonderful medium we have come to know as the internet. What I am talking about are the "sharp" practices engaged in by people offering all sorts of dubious marketing plans.

Confusion, deception, hype and downright dishonesty abound on the world wide web (www). I should know. Like tens of thousands, perhaps even hundreds of thousands of people before me - I've been caught. And it is highly probable that so many more will continue to be caught in the future unless something is done to stop it.

The www is the new frontier for those who seek to make money from inexperienced people. It's quick, it's easy and it is so impersonal. Specifically, I am talking about the selling of high priced junk information (often referred to as "reports") to unsuspecting customers.It's almost the perfect robbery.

Newbie website owners beware! There are hundreds of con-artists and specious operators lurking out there in cyber space. They are just waiting to pull you into their clutches.

How do they do it?

OK. What is the one thing that every new website owner has to have? Answer - traffic. Pure and simple. If you don't have traffic, you might as well not even have a website - unless, of course, you just enjoy looking at it yourself.

Your quest for traffic demands that you seek knowledge from those who profess to have it. And that is the root of the problem. It seems that every second website seems to be selling information on how to improve your website. With so many experts, who do you trust?

Oh you can read the sales "blurb" (yeah, I know, my site has "blurb" too. All websites use it) and be wooed by all the so-called "facts" but who is offering the information and does it really work? How do you separate credible information from useless junk? There certainly is plenty of junk out there.

There appears to be an increasing number of self-styled gurus professing to know exactly how to drive that precious traffic right through your site. In fact, if you believe everything they promise, you will need to install a set of traffic lights on your site just to control the massive flow. (Or so they would have you believe!)

Your quest for knowledge can very quickly send your credit card into debt hyper-drive, or, I should say, hyper-dive! Just enter your details and zap - here it comes. It's the answer to all your www dreams. (You wish!)

Let's examine some of the things you need to be vigilant about:

The information you pay for might be:

1. - widely known among experienced net users - but not by you. If you want to pay for this information it might just be worth it to "fast-track" your education. In other words, you will be paying for fairly basic information but you will learn something from it. In that respect, the information can be good because you can learn from the experience of others. Many "special reports" and "secrets revealed" fall into this category. However, some clearly do not. (PS: What type of credit card do you have?)

2. - available FREE all over the www. All you have to do is look. "Seek and ye shall find". If you are lazy and you need to be spoon fed then there are any number of hunters out there who will line you up in their sights. The information is probably current and will work but why pay for it when it is so abundantly available at zero cost? (PS: What is your credit card number?)

3. - "old hat" information. The internet moves at such speed that what worked several years ago or even several months ago now doesn't work at all. This type of information is totally useless and should be avoided. Often this ancient information will even contain broken hyperlinks. Now that's a real turn off. It says so much about the quality of the information being provided. In reality, this type of information is just a collection of worthless old junk, like a shoe with a hole in its sole. (PS: When does your credit card expire?)

4. - a precursor to spending even more money. This little technique will whet your appetite just enough to entice you to spend lots more money. Some "wealth creation" seminar presenters use this technique. It's just bait for the "real" information which, of course, is far more expensive. "Caveat emptor" - let the buyer beware! (PS: What are the three ID numbers on the back of that credit card of yours?)

5. - Steering you to other sites offering "fixits." This is something like point 4 above, except the information provider suggests you go to a third party (a "friend" - more on this in Part 2) to purchase more programs or more specific information. Often these recommended sites can offer expensive or time consuming programs. (PS: Now, just press submit.)

6. - credible and/or valuable. This is information of the best kind. Usually it will contain "cutting edge" ideas that are currently working on the www. However, your ability to source this information from the many traps above will range from difficult to almost impossible.

The biggest trick used by con-artist "gurus" is their ability to "dress up" the information they are offering to make it look like something new or different. It's a bit like the old pyramid selling schemes that do the rounds with monotonous regularity (or the letter offering you millions of dollars from Nigeria just for giving them your bank details! Can you imagine anybody doing that? Well, plenty do!) Plenty buy the "dress-ups" too. Same old information, different name.

Another thing you need to be aware of is the amount of "fluff" or packing that surrounds the real subject matter. Often there can be several pages on the main idea and several dozen pages of near useless information to make it appear bigger.

I recently purchased a report of just 19 pages. It contained just one dubious idea that could have been presented adequately on about half an A4 sized page. The rest of it was pure packing and completely useless twaddle. The cost? I hate to admit it - $39.95 US. Ouch!

I have even heard of some training manuals on offer claiming that they contain five hundred pages (plus) of "cutting edge" information. You would think that represents a lot of information. It was certainly advertised as a "definitive" web-building and traffic steering "master" tutorial. I later learned (from another source) that the pages are only printed on about one-third of the available space and that the font size would be very beneficial for extremely sight impaired readers. That makes it a very expensive tutorial. I'm pleased to say that I didn't buy that one.

You need to be wary of these things.

Part 2 of this article contains further hints which will enable you to detect whether an offer of increased website traffic will be worthy of purchase or not.

If you enjoyed Part 1, don't miss Part 2.

Part 1 and Part 2 of this article are covered by copyright. However, both parts may be freely used providing there are no changes whatsoever to the content and the following resource box remains intact.

PS: If you think this information might help a friend from falling prey to these dubious practices you can send them a copy of this article (or any related parts) or direct them to the website URL above. Let's get the word out and put a stop to this.

About the Author
This information has been presented by Gary Simpson, author of the personal development manual - "How to Stop Wasting Your Time and Start Getting What You Want." Gary can be contacted by email at Gary Simpson. You can visit his Motivation and Self Esteem for Success website at (www.storesonline.com/site/motivation).