Mix Up Your Content to Drive More Traffic

By Bill Platt
Posted Wednesday, September 22, 2004

Utilizing the kind of content that can be obtained on free-reprint article directories is a good method of adding a wider range of search keywords to your website. By increasing the range of keywords on your website, you will find more of
your own links in the search results of the major spider search engines.

A few of the *free-reprint article directories* I am referencing include:

- (http://thephantomwriters.com/free_content/)
- (http://www.lyonsinternational.com/)
- (http://www.marketingseek.com/)
- (http://www.ebooksnbytes.com/)
- (http://www.family-content.com/)
- (http://www.zongoo.com/)

In truth, there are thousands of websites using these articles, to build the traffic they derive from the spider search engines.

As one of the people who owns such a directory, I have noticed in my tracking logs that interesting keyword combinations can be achieved by mixing the actual content on your article pages.

Here is the deal.

Each article published may be found on dozens of websites. So, even articles that I have written or distributed might be found on other domains in the search results ahead of my own domain pages. But, when I mix content on the page, I can get a hold of keyword phrases that I would not be able to acquire by using the article alone.

An example is that my name appears on every page of my domain in the footer information. My name is *Bill.* Appearing on a few of the article pages in my article directory is the words *sell* or *sale.* I always find it interesting to see how many people reach my site by using the keyword phrases *bill of sell* or *bill of sale.*

As a result of these keyword phrases, I manage to generate a substantial amount of traffic from people seeking a physical
copy of a *bill of sale.*

One more twist on this example is the idea that I could increase my traffic another notch by including a real *bill of sale* on my website that people can actually download and use. Not only could I capture this actual traffic, but also the people who came to my site from the search engines would be thrilled at having found a printable *bill of sale.* Heck, they might even bookmark my website as a resource and link to my site as an additional web resource.

About the Author
Bill Platt owns *Bite-Sized Marketing Tips* which exists as a blog and ezine. You have just read a posting from December 2003. WEBSITE: (http://byte-sized-marketing.blogspot.com/) SUBSCRIBE: mailto:byte-sized-marketing-tips-subscribe@yahoogroups.com