Quick Sure Traffic, Smart Visitor Containment And Higher Web Profits Starting Now

By David Gikandi
Posted Tuesday, October 12, 2004

How do you quickly generate a massive flow of traffic, and make more money out of that traffic? It's very simple really. All you need is a calculator, a few hundred dollars, and your server's log files. Mix that up and you are on to some good web profits. Let us look at how to get that traffic first. Then we will look at how to manage that traffic within your site for optimal profitability. You can use the information in this article to get a big boost in your web profits within the next few days.

There are many ways to get traffic. Some cost money, some don't. Some are predictable, some aren't. Indeed, you should combine all the traffic generation methods available. But if you really want to get that traffic fast, in massive flow, on a predictable date, the best way to do that is through ezine (email newsletter) advertising. Ezine ads allow you to describe yourself more than a banner. They also reach all the ezines' subscribers on one day. For example, if you bought 150,000 banner impressions on a site, that could take a month to run. But if you put your ad on a newsletter with a subscription of 150,000 people, they will all see your ad in one day when the newsletter is sent. So you get a faster result than banners. Depending on the product, it isn't unheard of for advertisers to make a return on their ad investment of several hundred-percentage points on the same day the ad runs. That is fast, and you can keep rolling the money back in to buy more ads and expand your profits.

Also, because the newsletters are topic-specific, you can target your ad very well. Best of all, click-through rates for ezine ads are very high and ad rates are lower than banner ad rates. If you have a look at
(http://www.emarketer.com/ereports/email_marketing/welcome.html), you will notice that email ads beat banner ads by as much as 15 times.

All you now need is to find a place where you can buy ezine ad space. The best place to do that is at (http://www.pennmedia.com/). PennMedia represents 1000 ezines with a total subscription base of 51 million readers. They are all categorized and you can easily target your ad.

Next, you need to make sure that the traffic comes in and actually spends money on your site. Again, there are many things you can do to improve your conversion ratios. There are many books written on how to design a web page for maximum effect. There are dozens of little things you can do to your pages to work well with buyer psychology, load times, and much more. But to know what to do, you would first need to know how people are moving about in your site. You should analyze each page to determine whether it loses visitors to the Internet or not. People will always leave your site eventually. What you need to do is make sure they leave after they have purchased and left their email address with you so you can follow up for more sales later. And when they leave, you want them to leave in a way that makes you money. Let us see how to do that.

Look at your web site log files. Ask your web-hosting provider where they are. The logs will be able to tell you how many visitors go to each page. They should also tell you how many visitors leave each page to go to a page outside your site. For each page, do the following calculation:

(Number of exits from page to a page outside your site) divide that by (number of visits to that page).

Any page that scores less than 0.15 is fine. It means that less than 15 of its visitors are leaving your site when they are on that page. Pages with more than that figure show you that a lot of people are leaving your site when they are on that page. These are the pages losing you money. Analyze each page and make them lose less content by making appropriate changes in their navigation links, content, look, and other aspects. See the articles page at (http://www.positionweaver.com/articles.shtml) for articles on how to make your pages more effective.

Remember, people will always leave your site eventually. So what you need to do is make sure that the pages with the highest exits are pages that contain ways of capturing your visitor's email addresses so you can follow up on them later. Also, make sure that they have suitable affiliate links so that you can make money when people leave your site by clicking on your affiliate links to go to another site.

There you go. Do this and within a matter of days you will be making more money from your web site. It is that simple. Enjoy!

About the Author
David Gikandi (support@positionweaver.com) is CEO at SearchPositioning.com (http://www.aboutwebmasters.com). AboutWebmasters.com is a large interactive webmasters portal featuring everything an e-commerce professional needs.