The God Damn Truth About Web Traffic!

By Dan Lok
Posted Wednesday, September 22, 2004

“Dan, I'm stumped," said my client. (I'll call her Wanda Widget to protect her identity). “I’m getting more than 6000 unique visitors a month to my website, but I am only making 10 or 11 sales a month and my product is only selling for $97!”

Wanda had just hired me to critique her website, "Widget Talking Library, an online resource for the blind and visually impaired. For less than $100, people with vision problems could access a library of regular "talking books" plus a special resource section specific to their unique life circumstance.

After reviewing what she'd done, I told Wanda, "You’ve done a lot of right things. The Talking Library is definitely a niche market and you’ve got an info-product that your prospects truly want.”

I continued, “Your market has the money to purchase what you’re selling and you ARE delivering a ton of value for $97. It’s pretty obvious that the ONLY reason your website is not cranking out a lot more cash is… your sales copy is just not getting the job done.

Wanda was surprised and asked for details...

"It’s boring," I told her. "It’s dull. It’s not dramatic enough. It’s feature-oriented, instead of benefit-oriented. There’s no call to action. There’s zero urgency."

"Wanda, the bottom line is… it sucks!”

Now Wanda is a tough old bird, so my criticism didn't knock her on her butt, it made her jump to her feet. "Eureka," she said. "You've found it. You've shown me the mistake I was making."

Wanda's story has a happy ending because together we helped her correct her mistake and change her website from a "wienie" to a "winner."

So my friend, the question is this: are you a "Wanda Widget"?

1. Is your web copy unproductive?

2. Are you still trying to find the 101 super-duper ways to drive a hoard of traffic to your website?

3. Are you still trying to compete with the world and get higher ranking on search engines on all the major search engines?

Don’t get me wrong, there’s nothing wrong with that. I do all that stuff myself. But it's not all that I do. Is it all that you do?

If it is, are you missing the mark? Yes!

And I'll tell you why: There's no point to spending all your time and energy enticing people to your website if your web copy doesn’t convert those visitors into buyers!

This will blow your mind: if your web copy sells, you really don’t need as much traffic to make a very good income online.

Which is easier: driving traffic to your website or making a few quick changes on your site’s ad copy?

The answer is a no-brainer.

Instead of making a sale every 600 visitors (and working like a dog to get those 600 visitors to come "sniffing around"), you can just fine-tune your sales letter (or have a professional do it) so you can start pulling sales from every 100, 50, or even 25 visitors to your site.

That's the way to increase your profits by 100%, 200%, or even as much as 1,700% without working any harder, without launching more products, and without any extra traffic!

Let’s get back to WidgetTalkingLibrary.com as an example and do some calculations here:

Wanda is selling a $97.00 "library card" offer that converts 1 out of 600 into customers (pathetic!) Wanda will only make $970.00 off 6,000 visitors a month! (double-pathetic!)

But that same $97 library card presented with a “killer” sales letter that converts just 1 out of every 100 means she’s instantly increase her sales by 6-fold to $5,820.00 with the same amount of traffic!

You tell me… once you get up off the floor and the shock of this information has worn off… You tell me: is it worth the time and effort to “rework” your copy to make sure it squeezes every ounce of potential profit from your existing traffic?

Hell yes!

There's nothing smarter and more effective than having sales copy that's "gassed up and ready to go" BEFORE you spend the time and money to send traffic to your "pump."

Happy motoring!

Dan

About the Author
Dan Lok is the World’s First Quick-Turn Marketer, with a proven track record for creating the "Lok-ed and Loaded" sales messages that have generated over $17.3 million in purchases of merchandise and services. This rebel copywriter has created hundreds of money-making ads and sales letter for over 39 different industries…and now he can do the same for you. Discover how Dan can transform your wimpy copy into a kick-butt, cash generator at: (http://www.quickturnmarketing.com/help_me_out.html)