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Get Your Own Web Site[Jun. 21, 2004] List of some basic things that should be done to get your own professional web site on the web. By Sheena Salmon
Tracking Your Success[Jun. 19, 2004] Know your current user-base and using those facts and figures to grow and expand that
base . By Bryan Marye
Tracking Single Page Conversions[Jun. 19, 2004] The detailed type of analysis necessary to improve the critical "cogs" of your online sales machine. By Kim Wingate
Take the Guesswork out of Web Site Analysis[Jun. 18, 2004] 123LogAnalyzer v. 3.0, an easy-to-use multi-platform tool that turns your web logs into a
comprehensive analysis of your customers and prospects. By Yi Zhou
Web Analytics - Part 2[Jun. 18, 2004] How you obtain the data in the first place and then provide a fool-proof method for website click-thru statistical acquisition. By Jason OConnor
Web Host Ethics[Jun. 18, 2004] As long as the web hosts are ethical towards their business and customers, they
thrive.When they become unethical,they fail. By Richard Lowe
Conditional SSI[Feb. 6, 2004] Learn about conditional SSI (server side includes) if your host allows extended SSI. By John Miller
Getting and Keeping People's Attention at Your Site[Oct. 25, 2003] A new discovery says that people are born to respond to information a certain way. It also indicates that when we use our in-born or natural style to process information, we relax and feel good. The same research also indicates that 92% of thousands tested have changed that style to one they think works better. The change causes stress. So 92% of the viewers of your site are you are stressed.
Content Really Is King[Oct. 17, 2003] Information is what your visitors are seeking when they arrive on your site. Provide it quickly. Within it, demonstrate your credibility and expertise, but do so indirectly. By Bob McElwain
Are Mini-Sites The Answer?[Oct. 15, 2003] Maybe. Some are having great success with them. But many are not. They come in different flavors, so there is choice. After exploring these differences, you may find one that will work well for you. The key is in getting a fix on an appropriate product, then marketing the site without breaking your piggy bank. By Bob McElwain
Could Your Website Be The Problem?[Oct. 13, 2003] Many of us despair with the problems we have with search engines, wondering what game they're playing and why our site isn't indexed. But the real problem is not the search engines, and is actually much closer to home.
Avoiding web hosting nightmares[Sep. 19, 2003] You've finished your site and chosen the perfect (or at least the best available) domain name. You think your headaches are over. All that's left is to choose a Web hosting service, upload your site to their server, and you're set -- right? Not necessarily.
Headlines Make The Difference (And The Sale)![Aug. 24, 2003] Are you one of the millions of marketers out there who thinks that it is their sterling copy that induces a customer to buy the product? If so, have I got news for you. By By Tony L. Callahan
It's Lonely At The Top[Aug. 24, 2003] Decision time can be overloaded with a multiplicity of options. And a desperate need to separate fact from opinion. Whether you're the CEO of a multi-national corporation or running your own online business, this can be tough time. Lonely time, as well. By Bob McElwain
Focus Your Web Site... Or Get Out Of Business[Aug. 18, 2003] Last November, I was jumping up and down absolutely excited about my new idea. I was going to create a web site filled with articles, links and resources on just about any topic you could imagine. This way no matter who finds my site and for whatever reason they click on it, I will always make money, right? By Milana Nastetskaya
The Learning Game And How To Win It[Jul. 18, 2003] At the mere mention of learning much of anything, many flee quickly. This need not happen. There are simple ways of learning that you may even come to enjoy. Certainly you can make it easier to learn what is needed to grow a successful business. By Bob McElwain
10 reasons why you'll try online banking[Jul. 18, 2003] Ten years ago, online banking was causing paranoia in the banking industry. Brick-and-mortar bank branches were doomed; so many people banking online would make them obsolete, many thought.
Building Consumer Confidence[Jul. 5, 2003] An online business is at a great disadvantage compared to one offline. It lacks a visible physical structure and there is no way to examine the inventory with ones fingertips. Can this be overcome? By Bob McElwain
Creating a Robots.txt file[Jul. 1, 2003] How you can create a robots.txt file in order to prevent your site from being penalized for spamming by the search engines. By Sumantra Roy
Does Your Site Tell The Truth?[Jun. 27, 2003] Good advertising copy sells. But it must be good. If yours is not, consider an alternative: Tell the truth. By Bob McElwain
Are You About To Get Eaten?[Jun. 27, 2003] Competition online is fierce, and it's bound to increase. Those who cope with it will win out. Those who do not, will lose. In which camp does your business reside? By Bob McElwain
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