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By David Cameron Gikandi
Posted Wednesday, October 20, 2004

The absolutely fortunate thing about the Internet is that you can guarantee yourself a certain level of traffic, and certain profitability. This is usually impossible with many other businesses – but not the Internet. Here, we shall look at one sure-fire way of not only guaranteeing your profits, but pyramiding them, starting right now.

We shall proceed step-by-step.

1. Monthly unique users: Analyze your server log files using a good server log analysis software package that can tell you how many unique users come to your web site every month. Some web hosting service providers already give you log file analysis. Ask your web hosting provider whether they do. If your provider does not, download one from Download.com. For our example here, let us assume that you get 1,000 unique users a month.

2. Number of sales per month: Next, you need to find out how many sales you make per month on average. This is the number of units that you sell, not the sales value in dollar terms. For our example here, let us assume that you sell 50 units per month of whatever product or service it is that you sell.

3. Conversion ratio: Calculate your conversion ratio by dividing your monthly unique users by your monthly sales units and converting that into a percentage. In our example, that is 50 divide by 1000 multiplied by 100 which is equal to 5%.

4. Next, write down your gross profit on sales units. For example, if you sell downloadable software for \$80 per unit, and your per unit costs are \$15, then your gross profit per unit of sales is \$65.

5. Now you know that for every 100 people that visit your web site, five percent of them by something on your web site that has an average value of \$65 and that brings you a gross profit of \$65 x 5 = \$325. This means that you can afford to spend a maximum of \$3.25 per visitor if you were to pay someone to bring you visitors to your web site (\$325 divided by 100).

6. Find out what keywords people used to search for your web site. Again, analyze your server log files to find out what keywords were used to find you. That kind of information is there. Also, go to (http://inventory.overture.com) and see what keywords related to your web site are popular.

8. As soon as you are all set up, your ads start running within minutes! You can do this in the next 30 minutes! And your card is only charged after you reach your pre-selected daily limit, so you actually get started without having to place any money up front. A true no cash down start!

There you have it – a way to start from nothing and pyramid your wealth by pyramiding advertising that can be specifically calculated. If you would like to know more, see The Complete Internet Marketing Outline and other titles at (http://www.ImagesOfOne.com).

David Cameron Gikandi, CEO ImagesOfOne.com and author of A Happy Pocket Full of Money: Your Quantum Leap into the Understanding, Having and Enjoying of Immense Wealth and Happiness. Available for download at (http://www.ImagesOfOne.com).

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